Insights for Building Materials Companies
The people in red on the infographic above are the influencers who can make or break you. Sometimes they are obvious and sometimes they are hidden, they are always important….
In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again. Mistakes that limit their effectiveness, waste dollars and,…
Living in Boulder, Colorado, I recently got to experience a natural disaster first hand, a terrible flood. I also watched first hand how building material suppliers reacted and saw many…
Builders work hard for every sale. They invest a lot in marketing to draw in more new homebuyers. They also invest in sales people, training, model homes and sales centers….
Most building material companies make social media too complicated. The result is that they either don’t participate in social media or if they do, they don’t do it well. The…
As the housing market tanked, builders started stripping their homes down to the bare essentials. They did this in an effort to make their homes more affordable and to not…
The Building Materials Sales and MarketingKnowledge Bank
