Insights for Building Materials Companies
As Environmental Messages Have Lost Appeal Building Materials Should Focus on Other Strengths A few years ago, every building material, like every other product, was attempting to make green products,…
It’s a common practice for large building material manufacturers to offer rebates to larger homebuilders. Many small to medium sized building material manufacturers don’t offer builders rebates. This may cause…
Most building material companies know what a sales funnel is and tell me they have one. I find most of them don’t actually have a sales funnel and if they…
Most building material manufacturers settle for single digit growth and allow the customer to focus on price. You can achieve double-digit growth and take the focus off of price by…
I recently started another blog, on the website Medium, to write about marketing in general and not specifically about building materials. My first post was about how the proponents of…
As a building materials sales and marketing consultant, it’s my job to point companies in the right direction. I will spend time studying your sales and marketing efforts. I will…
The Building Materials Sales and MarketingKnowledge Bank
