Insights for Building Materials Companies
Many building materials companies planned on 2015 being a good year. Unfortunately, the weather didn’t cooperate in the first quarter, so many companies were off to a slow start. There…
I attended the AIA show in Atlanta and was left with two thoughts – Inspiring and Ineffective. Whenever I get to spend time with architects, I get inspired. Unlike builders…
Too many building materials manufacturers still don’t understand how to communicate with their customers. Email is an area where building materials manufacturers frequently blow it. The subject line and headline…
The “do it yourself” market continues to grow and evolve. The DIYer of today is different than the DIYer of the past. They differ in some of their motivations and…
Every year I go to the builder’s show and see a surprising number of Chinese companies exhibiting. They are grouped together in rows of ten-foot booths under big banners that…
Mailing out postcards to building materials trade show attendees is a big waste of money. You might as well throw your money in the trash as they offer a very…
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