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Landing a sale is a difficult balancing act. You have to sell without coming off as too salesy. The moment a customer thinks they’re being sold, their opinion is more…
Even with the growth of online sales, salespeople are still very important to the building materials industry. In fact, for many types of building products, they are critical and irreplaceable….
If you’ve been following me for a while, you know that I’m all about focus. That shouldn’t be controversial, but a lot of people are hesitant to follow that advice….
It’s the calm before the storm. Just when the market is starting to feel like it’s old self again, there’s talk of a recession. I don’t have a crystal ball….
With so many companies manufacturing and selling building materials, how do customers actually choose what products to buy? How do they even narrow down the dozens of options available to…
This is a guest post written by David Bernardino. David is Partner at Ammunition, an advertising agency focused on empowering brands to pursue and win long-term sales opportunities. David has seen first-hand…
