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Business leaders get nervous when they see a recession coming. Countless companies have gone out of business because of an economic downturn, and everyone worries about being next on the…
One of the biggest mistakes building materials sales and marketing people make is not staying focused on their message. They tell the customer why they are a better choice once…
I’ve watched building materials companies improve their marketing for a while now. I was proud of this progress. Finally, the industry I devoted my career to was catching up to…
How many customers can you reach with your sales team? It’s probably more than you think. See, small and medium companies have small to medium-sized sales teams. Because of that,…
One of the biggest challenges building materials companies face is getting customers to switch to their products. Unfortunately, there is a built-in resistance to change. Some of the time-consuming tasks…
Most building materials companies focus their sales and marketing efforts on a few types of customers. Typically, architects, builders and contractors. Those are key players in any construction project, but…
