Better Customer Service is Also the Greatest Gift You Can Give Yourself Whenever I meet with builders, architects, dealers, contractors or distributors, I always ask them, “Who are your best three…
There is an imminent threat to building materials companies which involves people – the people who are your employees as well as your customers. As more of your employees with the…
Simpson Strong-Tie’s parent company, Simpson Manufacturing, got publicly taken to the woodshed by an investment firm. In building materials, we rarely get such a behind-the-scenes view like this that illustrates why you don’t…
It’s no wonder that building materials marketing is ten years behind other industries when they don’t ask the right question. The order comes down from above, “We need to grow…
Most building materials companies are stuck in a Mexican Standoff with their competitors in which no one can win. To the customer, they all look alike with similar products, pricing…
Warranty claims and their costs are a huge expense for building materials manufacturers. There are many costs associated with dealing with a claim. Sales people may have to take time away from…
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