Strategy
Building materials companies frequently focus on the big picture such as housing starts or commercial construction being up or down. To be more effective with your sales and marketing efforts…
Many building materials sales people fail because they are in too big of a hurry to make a sale. The most effective sales people take a more patient approach. There’s…
Building material manufacturers are all focused on the largest customers nationally. They all line up to see the same big builders, big boxes and distributors, giving the large customers all…
Like Simon Sineck says in his book, Start With Why or in his TED Talk, the most effective marketing tells people WHY and not WHAT or HOW. I find many building…
I recently met with a building material manufacturer who told me how excited she was that they were now doing videos. I asked her why and she told me that…
It continues to amaze me how behind the times the building material industry is compared to the rest of the business world when it comes to adopting new marketing practices. …
