Strategy

Building Materials Pros Now Want to Shop in Their Underwear

McKinsey & Company did a study * of the changes in B2B purchasing decisions. As usual, this is a very well researched and written report from McKinsey.  After reading it, I…

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Nerds Coming To Building Materials

I have noticed a strange phenomenon over the last few months.  I have been getting calls from people using terms like: “Next Round of Investment” and “Angel Investors.”  Two other words…

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Ignoring the Next Building Materials Economic Downturn?

I am frequently referred to as a “Flaming Optimist” because I see any situation as an opportunity. I also believe that we all are in charge of our own destiny…

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The Problem with Canadian Building Materials

The title of this should actually be The Problem with Canadian Building Materials Companies. The problem is that they’re just too darn nice. I think there is something culturally that…

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3 Building Materials Companies to Watch

Here are three building materials companies I recommend you follow whether or not they are a competitor.  They each use a different strategy to outgrow their competition.  It may help…

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The 3 Building Materials Sales Strategies

In commercial or residential building material sales, whether you are selling an architect, big box, contractor, builder, or other type of customer, there are three basic kinds of sales: 3…

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