Smart
LP has done something SMART. They improved their marketing message. The ad below is how they were promoting SmartSide just a few years ago. There’s nothing here that would make…
My assistant and I were reviewing lumber dealer websites as part of our research for a building materials company. Most of them are poorly designed. A poorly designed website wasn’t…
Photo – SCOTT OLSON/GETTY IMAGES Just because you don’t have a communications plan for disasters in place doesn’t mean you can’t do something. It’s nice if you can donate money or products…
I’ve written before that a natural disaster is an opportunity for building materials companies that goes well beyond the sales of materials to rebuild. There’s an opportunity to show who…
I’ve been waiting for a door manufacturer to do this for a long time. The distributor, Bridgewater Wholesalers beat them to the punch. They are showing their customers just how much they…
84 Lumber is doing something smart, they are actually doing something about the labor shortage in construction. They aren’t simply offering some training and a job, they are getting at the…
