It may seem like a small thing to see a contractor wearing a shirt from a building product company. I see it as a very important way for companies to…
Porcelanosa recently hosted a designer event in Boulder that showcased their beautiful products. It was well done at a location befitting the quality of their products. What impressed me was that they saw…
Many building materials companies fumble the ball when they introduce a new product. They frequently leave out some important information that the customer wants to know. If the customer wants to know…
I loved the way Ed Koch, who was mayor of New York, used to address, everyone he met. He’d always ask, “How am I doing?” He would ask this when…
Most companies make their sales message too complicated. They tell you more than you need to know or want to know. The simpler you can make your message, the better….
If you follow me at all you know that I am a big fan of social media and believe that most building materials companies are missing a real opportunity by…
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