New Construction

Millennials and Home Ownership

Building materials manufacturers have many misconceptions about millennials and, for the most part, don’t see them as a customer worth pursuing.  If you sell your product to homebuilders, it’s time to…

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6 Reasons Why Panelized Homes Are Important to Building Materials Manufacturers

Built in factory environments, almost 100% of a panelized or modular home is built in sections. The sections are then shipped to the desired location and then assembled. Although modular…

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How to Switch a Homebuilder to Your Product

A phrase I too often here is, “All the builder cares about is price”.  If you are a building material supplier and can’t get past price you’re really just an…

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When will concrete homes be taken seriously?

I have always wondered why concrete homes have never become more popular.  They haven’t been able to grow beyond a few regions or a few builders and architects who aren’t…

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How to Sell Builders

Residential home builders are an important customer for many building material manufacturers.  As the majority of builders do not buy directly from manufacturers, they require a specific marketing and sales…

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Do Builders Have a Sales Prevention Department?

Builders work hard for every sale. They invest a lot in marketing to draw in more new homebuyers. They also invest in sales people, training, model homes and sales centers….

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