Marketing
Most building material companies make social media too complicated. The result is that they either don’t participate in social media or if they do, they don’t do it well. The…
Most building materials companies waste a lot of money on marketing. They spend a lot of money on the wrong message with the wrong tool aimed at the wrong audience….
Many of your building product customers need help with people. The people problems of contractors, dealers, builders and others are slowing down the sales of your products. You have an…
The building products industry continues to miss the sales opportunities that women represent. It’s easy to miss the tremendous amount of power that women have in the industry because it’s…
Building product manufacturers are behind their customers when it comes to social media. They are supposed to be the smart marketers. You would think they would embrace the newest marketing…
When you develop a marketing program or prepare for a sales call with a building product material channel customer, you need to make sure you are talking to their primary…
