Marketing
When I deal with smaller building material manufacturers I find frequently find a creative firm has abused them. When I say abused, I mean they spent a lot of money…
To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…
It continues to amaze me how behind the times the building material industry is compared to the rest of the business world when it comes to adopting new marketing practices. …
Here are five ways you can build a budget that will truly make a difference. 1. Start with a blank sheet of paper Most companies take the easy way out…
The people in red on the infographic above are the influencers who can make or break you. Sometimes they are obvious and sometimes they are hidden, they are always important….
In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again. Mistakes that limit their effectiveness, waste dollars and,…
