Marketing
If you’re in the building materials industry you should subscribe to dwell magazine. On the surface it may seem a little too focused on design, almost as if it’s the…
Like Simon Sineck says in his book, Start With Why or in his TED Talk, the most effective marketing tells people WHY and not WHAT or HOW. I find many building…
From cars to fashion and electronics to consumer-packaged goods, most product categories see the world as their oyster. One product category, however, that seems to take the opposite approach is…
I’ve been feeling more like a business psychologist recently than a sales and marketing consultant. I get called into find why their products aren’t selling and to recommend a solution….
I recently met with a building material manufacturer who told me how excited she was that they were now doing videos. I asked her why and she told me that…
Many building material manufacturers are enjoying an upturn in sales. For most of them this is due to an improving housing and construction market. It is not due to anything…
