Contractors

Fat and Happy Customers Are Bad For You

When was the last time you thought about whether you are with the right dealers and contractors.  I’m talking about contractors who are large enough that you deal directly with…

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How to Sell Contractors

Contractors are critical to the success of most building product companies. 3 things to keep in mind about contractors. 1. They are resistant to change. 2. They are installers at…

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Where Did All The Contractors Go?

In the recession many contractors left for jobs like truck driving. I don’t think they will return to construction even as their prospects improve. I’m not talking about the large…

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