Building Materials

Rising Tides Can Be Deceiving

Many building material manufacturers are enjoying an upturn in sales. For most of them this is due to an improving housing and construction market.  It is not due to anything…

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How Influencers Can Affect Building Material Sales

The people in red on the infographic above are the influencers who can make or break you.  Sometimes they are obvious and sometimes they are hidden, they are always important….

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Put Human Resources to Work in Sales

Many of your building product customers need help with people. The people problems of contractors, dealers, builders and others are slowing down the sales of your products. You have an…

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Are Building Product Companies a Loser With Women?

The building products industry continues to miss the sales opportunities that women represent. It’s easy to miss the tremendous amount of power that women have in the industry because it’s…

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The Biggest Mistake Building Material Companies Make

The biggest mistake building material suppliers make is selling to and not through their customers.  Sales success is prematurely celebrated when the order is placed.  The time to measure success…

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