Architects

How to Defend Architectural Specs

You know the saying, if it walks like a duck and talks like a duck, then it’s a duck? It turns out that may not be true all of the…

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‘Or Equal’ Architectural Specification for Building Materials

A lot of industry time and money has been wasted on interpreting the ‘or equal’ clause. Imagine dealing with several manufacturers trying to prove that their product “meets or exceeds…

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An Introduction to Architectural Sales Calls

Architects can be frustrating to call on. You invest time to get a meeting and perhaps do an educational session. If you are successful you get your product specified. And…

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Unless You Sell Designer Eyewear, Stop Trying to Sell Architects

Once again at the AIA show I saw lots of architects, which means I also saw lots of designer eyewear.  What I didn’t see were a lot of architects visiting…

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How to Sell Architects

Working with architects takes time, effort and patience – and of course a quality product that delivers what it promises. When you can offer all of these, you can stop…

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How to Sell Design Build Contractors

Design Build is the fastest growing segment of commercial construction. Despite this, most building material manufacturers have not changed their marketing and sales practices to meet the needs of the…

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