Architects
I attended the AIA show in New York City and I learned a lot about the people attending and the exhibitors. As usual, I wasn’t just looking at the products,…
In commercial construction, the term “value engineering” is just a fancy way of saying “cost-cutting.” But no matter what you call it, it might mean you’re losing a sale. Architects,…
Whether you are looking for some advice on how to sell architects generally or how to be more successful at the AIA show, here are some ways to improve your…
You probably think that following up on your leads from the AIA Show is the most important next step. You are wrong. The most important next step is a serious…
The cost to attend and exhibit at the AIA show are a large expense for building materials manufacturers. The AIA Show can also be one of the most frustrating shows…
This is a transcription of my podcast on how architects select products. You can choose to listen or read this. Hello, this is Mark Mitchell from Wizard Strategy. I’m glad…
