If you work in building materials, it’s time to put some BOOM!! back into your work. Since last March, we’ve been whipsawed from “We’re heading into a really bad recession”…
A building materials distributor who regularly reads my work and attends my workshops shared some interesting thoughts with me. He said it was his way of returning the favor for…
Lumber dealers are in a challenging situation. Big box stores want your customers. Some companies sell directly to your customers while other companies sell their products to anyone and everyone,…
Building materials companies are frequently out of synch with their customers’ needs. These days, what customers really want is product availability and accurate information. If they can’t get the product…
Reviews are very important to building materials companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out of them….
It happened again last week. I worked with a company that did a lot of great things but weren’t doing enough to communicate it. They hired me to help them…
