This is a guest post from Megan Kacvinsky is the CEO of Point to Point, an advertising agency focused on revitalizing building materials brands. They use strategy, creativity and over 40 years…
Like many other professionals, architects did most of their work from office buildings or standalone design firms. And like many other professionals, the pandemic changed the way they did their…
This is Mark Mitchell from Whizard Strategy. Glad you joined us again today for this episode. And once again, I’ve got an amazing guest. She’s going to teach us some…
The following is a transcript of a podcast on How to Successfully Sell Building Materials in Canada. As it is almost a twenty-minute read, I thought I’d give you the…
Product launches are one of the many things the building materials industry struggles with. Customers resist change, so successfully introducing a new product can feel like an uphill battle. But…
Many building materials companies have made large investments in digital marketing to grow their businesses. An important part of these digital strategies is understanding the buyer’s journey and translating it…
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