Public relations (PR) is an underused marketing tool in building materials. Many companies will market their products with online content, SEO best practices, active social media channels, and by getting…
Today’s article is a guest post by Beth PopNikolov, CEO of the digital marketing agency, Venveo. Beth knows what it takes for companies to stand out and reach the right customers. The…
It’s the last thing customers want to hear. “Unfortunately, we have to increase the price of our product.” It’s true that price doesn’t have the power it used to. It’s…
In order for building material manufacturers to be successful, they need to have a channel experience that is connected. Building material manufacturers need to connect the dots for reps, distributors,…
A guest article from a speaker at the Whizard Summit. I was so impressed with his presentation that I asked him to share it. By Mark Allen Roberts of OTB…
I’m handing this post over to an old friend, Bill Rossiter. Bill is a 35 year veteran of the industry and the CEO and Principal of Interrupt, a strategic branding…
