Anyone who sells building materials has heard it before. “Your price is too high!” That’s never a good sign. If you hear this when the order is being placed, you…
Google is changing one of the tools you’ve been relying on to grow and succeed. If you’re not aware of it, you’re already losing valuable data. It’s impossible to tell…
If gaining architectural specifications is key to the growth of your business, then this article is for you. There are a number of ways to sell architects – some better,…
There are many ways to sell building materials and I’ve covered just about all of them over the years. You can sell distributors by helping them meet their customers’ needs….
Most people think sales is about pitches, cold calls, and putting pressure on potential customers. But people who have actually worked in sales know that it’s really about solutions, communication…
I returned from the AIA show recently and I’m still shaking my head at some of the things I saw. It’s a great conference – if you’re an architect. If…
