I’ve watched building materials companies improve their marketing for a while now. I was proud of this progress. Finally, the industry I devoted my career to was catching up to…
How many customers can you reach with your sales team? It’s probably more than you think. See, small and medium companies have small to medium-sized sales teams. Because of that,…
One of the biggest challenges building materials companies face is getting customers to switch to their products. Unfortunately, there is a built-in resistance to change. Some of the time-consuming tasks…
Most building materials companies focus their sales and marketing efforts on a few types of customers. Typically, architects, builders and contractors. Those are key players in any construction project, but…
The interest in Green, sustainable, energy efficient, carbon neutral, and more is an important and growing segment of construction. The industry is progressing from making generic claims that don’t mean…
If you’re part of a building materials company, you know your business better than anyone else. It doesn’t matter if you’re in sales, marketing, or management, you have a front…
