This article is based on the last installment in my series of podcasts on sales personas that I recorded with Mark Allen Roberts of OTB Sales Solutions. Mark is my…
This article is based on a podcast I recorded with Kevin Dean from the building materials agency Manobyte. If you feel like the magic is gone from building materials sales, you’re not alone. That…
This article is based on the latest in a series of podcasts I’m doing with my go-to sales expert, Mark Allen Roberts of OTB Sales Solutions. Last week, we told you about the fisherman, a…
Historically, the pace of change in building materials has been slow. Very slow. Over the last twenty years, however, the industry has started speeding up. Each year, it gets even…
When digital marketing is done right, it can produce a lot of new leads, but they’re not being handled properly. Sales teams don’t know how to qualify and nurture them….
Katerra had a big, bold idea: that much of the waste and inefficiency in construction could be eliminated. It’s an idea that just makes sense and whose time has come….
