Sustainable

  |  Posted in Green, Marketing

Downside of Green Building Products

As Environmental Messages Have Lost Appeal Building Materials Should Focus on Other Strengths A few years ago, every building material, like every other product, was attempting to make green products,…

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  |  Posted in Green

The Language of Green

I recently wrote an article on the need to be multi-lingual when speaking to the different building material customers.  The language of an architect is different than the language of…

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  |  Posted in Green, Socia Media

What Green Building Can Learn From The Food We Eat

The green building industry is focusing more and more on eliminating product ingredients and manufacturing processes that are potentially harmful. In my experience, however, many green supporters spend most of…

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