Strategy

  |  Posted in Building Materials, Marketing, Sales

How Influencers Can Affect Building Material Sales

The people in red on the infographic above are the influencers who can make or break you.  Sometimes they are obvious and sometimes they are hidden, they are always important….

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  |  Posted in Marketing, Strategy

8 Most Common Mistakes Building Material Companies Make

In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again.  Mistakes that limit their effectiveness, waste dollars and,…

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  |  Posted in Sales, Strategy

Do You Focus on Building Product Customers Who Are Winners or Losers?

I frequently hear building material companies complaining about their customers.  The question I have for them is, “Are you calling on winners or losers?”  Many times I find they are…

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