Sales
Most building product manufacturers and suppliers focus on meeting the needs of the builder’s purchasing department. If they stop there, they are missing an opportunity to gain more builder sales,…
Most building product companies see their opportunity as one large homogeneous geographic market, especially when viewing the U.S. If they sell to Home Depot or Lowe’s they look at the…
Working with architects takes time, effort and patience – and of course a quality product that delivers what it promises. When you can offer all of these, you can stop…
Contractors are critical to the success of most building product companies. 3 things to keep in mind about contractors. 1. They are resistant to change. 2. They are installers at…
