Public Relations

  |  Posted in Home Improvement, Public Relations, Sales

Stop Preaching to the Home Improvement Choir

Most building product manufacturers, who sell into the home improvement market, are missing a of lot sales.  They focus on those homeowners who are most likely to take on a…

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  |  Posted in Public Relations

The Problem with Building Material Public Relations

Most building material companies are missing a real opportunity to use the power of public relations to grow their sales.  It continues to amaze me how simple and inexpensive it…

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  |  Posted in Public Relations

$100,000 Closets Sell $1,000 Closets

An article in the Wall Street Journal featured photos and a story about over the top closets that cost $100,000 or more.  Most closet system companies and other building product…

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