Mistakes

  |  Posted in Sales

5 Biggest Problems Building Materials Companies Are Facing Today

Here are the five biggest problems that building materials companies are facing today. If you recognize any of these issues, in your company, the sooner you get your head out…

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  |  Posted in Strategy

Building Materials Leader Gets a Spanking

Simpson Strong-Tie’s parent company, Simpson Manufacturing, got publicly taken to the woodshed by an investment firm.  In building materials, we rarely get such a behind-the-scenes view like this that illustrates why you don’t…

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  |  Posted in Marketing, Sales

Why can’t US building materials cross borders?

From cars to fashion and electronics to consumer-packaged goods, most product categories see the world as their oyster. One product category, however, that seems to take the opposite approach is…

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  |  Posted in Retail, Signage, Tips

The Most Common In-store Signage Mistake in Building Products

Too many building material companies squander great opportunities at retail. In-store signage and display space is very hard to get and is therefore very valuable. Despite this, most companies do…

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  |  Posted in Marketing, Strategy

8 Most Common Mistakes Building Material Companies Make

In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again.  Mistakes that limit their effectiveness, waste dollars and,…

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  |  Posted in Building Materials, Marketing, Tips

The Biggest Mistake Building Material Companies Make

The biggest mistake building material suppliers make is selling to and not through their customers.  Sales success is prematurely celebrated when the order is placed.  The time to measure success…

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