Marketing
There is no other industry as dependent on the channel as the building materials industry. Yet time and time again building material marketers and their agencies ignore this reality. They…
The channel is especially important in the commercial building materials market. The owner or end user is even more unlikely to worry about an individual product than a residential homeowner….
With the building material channel, it’s not about the aesthetics or performance of your product. It’s all about the business proposition. Tell me why I should carry or use your…
Your customer has the most power and the least knowledge while you have the most knowledge and the least power. Let’s use this infographic to help explore how to help…
