European

  |  Posted in Sales

The Problem With European Building Materials

The problem with European building materials companies is that they have not been serious about the largest building materials market in the world, North America. They are now finally starting…

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  |  Posted in Building Materials

The Problem with Building Materials From China

Every year I go to the builder’s show and see a surprising number of Chinese companies exhibiting. They are grouped together in rows of ten-foot booths under big banners that…

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  |  Posted in Marketing, Sales, Strategy

The Problem with Canadian Building Materials

The title of this should actually be The Problem with Canadian Building Materials Companies. The problem is that they’re just too darn nice. I think there is something culturally that…

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