Disasters

  |  Posted in Public Relations, Sales

Hurricanes and Building Materials Companies

One frequent mistake that building materials companies make is looking at the whole country like it was one big market. It simply isn’t. And when you step back and look…

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  |  Posted in Public Relations, Smart

SMART – Home Depot

I’ve written before that a natural disaster is an opportunity for building materials companies that goes well beyond the sales of materials to rebuild. There’s an opportunity to show who…

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  |  Posted in Public Relations

Disasters Create Building Product Opportunities

Living in Boulder, Colorado, I recently got to experience a natural disaster first hand, a terrible flood.  I also watched first hand how building material suppliers reacted and saw many…

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