|  Posted in Sales

The Value of a Building Materials Customer

It’s too bad there isn’t an asset for customer value listed on the balance sheets of building materials companies.  Maybe then they would pay more attention to this important metric….

Read full article

  |  Posted in Marketing, Tips

The Need to be a Multi-lingual Building Material Marketer

To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…

Read full article

  |  Posted in Business, Sales

You Really Don’t Understand Your Building Material Customer’s Business

You’re probably clueless about your customer’s business. Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business.  You probably have a narrow view of the…

Read full article

  |  Posted in Marketing

Key Motivations of Building Material Customers

When you develop a marketing program or prepare for a sales call with a building product material channel customer, you need to make sure you are talking to their primary…

Read full article

Sign Up for the Whizard Strategy Newsletter

Weekly Advice To Grow Your Sales to
Architects, Builders, Dealers, Contractors and Distributors

Thanks for signing up for our newsletter. Every few weeks, I’ll be sharing insights about building materials sales and marketing and how to grow your sales.

Please check your email and confirm your subscription.



ERROR: 8 - CURL error: Could not resolve host: