Customer

  |  Posted in Marketing, Tips

The Need to be a Multi-lingual Building Material Marketer

To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…

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  |  Posted in Business, Sales

You Really Don’t Understand Your Building Material Customer’s Business

You’re probably clueless about your customer’s business. Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business.  You probably have a narrow view of the…

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  |  Posted in Marketing

Key Motivations of Building Material Customers

When you develop a marketing program or prepare for a sales call with a building product material channel customer, you need to make sure you are talking to their primary…

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