Insights for Building Materials Companies
As our politicians demand recounts and make claims of cheating, maybe we shouldn’t be surprised when questionable outcomes enter the building materials industry. There is not enough recognition of building…
I have been on many building product plant tours. Most of them are not very effective and are really missing an opportunity to gain new customers and more sales. Why…
Whenever I am reviewing a building material company’s marketing budget, I frequently see a long list of smaller local and regional trade shows. I always ask, “Why do you spend…
More than half of new products fail. And that includes products from respected consumer companies who are viewed as marketing experts with a lot of experience introducing new products. With…
A major problem for the AIA and Greenbuild shows is a lack of traffic in the booths of the exhibitors. There are plenty of attendees that the exhibitors would like…
Sales promotion can be a very effective tool to grow the sales of your building materials if it is used correctly. When it is used incorrectly, it can just be a waste…
The Building Materials Sales and MarketingKnowledge Bank
