Insights for Building Materials Companies
“Green” building is almost mainstream now, with the vast majority of companies offering products and services designed to make buildings more environmentally friendly. Commercial owners and tenants, along with residential…
Warning! This article contains a plethora of actionable information, but it’s also a very long read. For this reason, we’ve created a downloadable PDF version that you can read at…
I have worked with many building materials sales people and learned what the rock star salespeople have in common. Before developing a marketing strategy or program, I spend time with…
Good Markets Can Make You Complacent and Over Confident The biggest challenge for building materials companies in 2017 is a good economy and the growth of construction. Most people would…
Every builder has one or two lumber dealers who are their “go to” sources for materials. So, if you sell building products to homebuilders, that makes the lumber dealer a…
This post is more of a personal message instead of my usual, more direct, advice on building materials sales and marketing. Often, when I share my observations and recommendations, I…
The Building Materials Sales and MarketingKnowledge Bank
