I recently wrote an article on the need to be multi-lingual when speaking to the different building material customers. The language of an architect is different than the language of a contractor, builder, distributor, building or homeowner.
Chuck Lohre of Lohre & Associates Marketing Communications took my article a step further by covering
The Language of Green.
Building material manufacturers who realize the potential of Green construction and want to be viewed with credibility should read this article by Chuck.
Talking to Green builders, architects, owners and others has it’s own language that Chuck does a nice job of explaining.