I love the name of this roofing contractor. 1st Response Roofing.
Since the majority of roofing projects are replacement, why not be the one who gets called first? There’s a good chance that this contractor may not only get the repair but the replacement job as well. If he’s good at establishing trust, he has a chance of getting the job without having to face a lot of competitive bidding.
As we see more larger multi-location contractors, I also like how he calls out, The Local Guys.
Most contractors have family names or other names that don’t tell why they are different. They then have to spend time and money, usually with advertising, to explain what makes them better.
Today’s customers form opinions and make decisions in a split second. I’ll think we’ll see more successful contractors move from names like Jones Roofing to names like First Response . Or at least they’ll add a tag line like Jones Roofing You’re First Responder.
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