Trade Shows
The most frequent problem I saw with exhibits at the builders show was a failure to connect the dots for the builder. The builder is a very busy person. He…
If you exhibited at the builder’s show in Las Vegas, you just spent a bunch of money on the exhibit, travel, and entertainment. Most companies do not take a few…
My hats off to the Surfaces Show for making an effort to get more attendees to visit the exhibits on the show floor. When I work with building materials companies,…
I think the goals of a trade show should be first to gain new customers and second to keep current customers from switching to a competitor. Building materials companies spend…
Even when building materials manufacturers spend hundreds of thousands of dollars on large show-stopping booths, they frequently design them with little regard for the audience. The end result is they…
I attended the AIA show in Atlanta and was left with two thoughts – Inspiring and Ineffective. Whenever I get to spend time with architects, I get inspired. Unlike builders…
