Trade Shows

  |  Posted in Trade Shows

An IBS 2017 Review

This week’s newsletter contains my review of the good and bad of the 2017 IBS show exhibitors. I also cover the next steps you should take to get the most…

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  |  Posted in Builders, Trade Shows

How Not to Fail at IBS

If you are exhibiting at the IBS builder’s show, your priorities should be, first, to gain new customers and, second, to keep current customers happy—not the other way around. Unfortunately, many…

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  |  Posted in Trade Shows

Power of Local Building Materials Shows

Whenever I am reviewing a building material company’s marketing budget, I frequently see a long list of smaller local and regional trade shows. I always ask, “Why do you spend…

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  |  Posted in Trade Shows

How to Improve AIA and Greenbuild Shows

A major problem for the AIA and Greenbuild shows is a lack of traffic in the booths of the exhibitors.  There are plenty of attendees that the exhibitors would like…

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  |  Posted in Green, Trade Shows

Is Greenbuild Over for Manufacturers?

Trade shows are a big expense for building materials companies, and shows that don’t deliver results will lose the support of exhibitors. Greenbuild, like the AIA show, is one of those shows…

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  |  Posted in Architects, Trade Shows

Forget About Those AIA Show Leads

You probably think that following up on your leads from the AIA Show is the most important next step.  You are wrong. The most important next step is a serious…

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