Tips

  |  Posted in Tips

Internal Threats to Building Materials Companies

Most building materials companies feel the greatest risks to them are the economy, construction activity or competitors. Things that are largely out of their control.  This means they are allowing…

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  |  Posted in Marketing, Sales, Tips

10 Trends in Building Materials Sales and Marketing in 2015

Building materials manufacturers will face a lot of changes in the coming months. The challenge is that most of these changes, while important, will appear to be small. Because of…

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  |  Posted in Tips

3 Types of Marketing Videos Every Building Materials Company Should Have

It’s no secret that online video is here to stay. For Building Materials brands, video can be an untapped resource to getting your product noticed and ultimately bought. People who…

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  |  Posted in Marketing, Tips

The Need to be a Multi-lingual Building Material Marketer

To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…

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  |  Posted in Retail, Signage, Tips

The Most Common In-store Signage Mistake in Building Products

Too many building material companies squander great opportunities at retail. In-store signage and display space is very hard to get and is therefore very valuable. Despite this, most companies do…

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  |  Posted in Building Materials, Marketing, Tips

The Biggest Mistake Building Material Companies Make

The biggest mistake building material suppliers make is selling to and not through their customers.  Sales success is prematurely celebrated when the order is placed.  The time to measure success…

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