Sales
In commercial construction, the term “value engineering” is just a fancy way of saying “cost-cutting.” But no matter what you call it, it might mean you’re losing a sale. Architects,…
Calls to action are one of the most effective ways to grow your sales. The most effective calls to action entice your prospective customer by offering some information that is…
There was so much interest in and so many comments on my post on the hardest sale in building materials that I decided to continue it with a Part Two….
The hardest building materials sales call is the one you make to convert a customer to your product. You have a better product, so you think customers will be interested….
The accepted wisdom is that is better to be a small fish in a big pond. This advice is aimed at those companies who are a big fish in a…
If you’re a leader in your category of building materials, I’ve got bad news for you. You’re probably in trouble. Your future is at higher risk than you realize. If…
