Sales

  |  Posted in Sales

Many building materials companies unnecessarily lose sales to competitors who make a lower quality product. They mistakenly assume that if they can just make the customer understand how much better…

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  |  Posted in Marketing, Sales, Strategy, Uncategorized

Every year companies make investments in their facilities, software for sales and operations, machinery, equipment and many other areas. They also invest in education and training. Engineers, plant managers, HR…

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  |  Posted in Sales, Socia Media

How to Pay Yourself First if You Work in Building Materials Most successful people have learned the value and importance of saving for the future. Too bad we can’t say the…

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  |  Posted in Sales

How to Start a Building Products Sales Conversation

I have an ongoing relationship with a number of my clients. In addition to working with their marketing departments and their agencies, I also am also a resource for their…

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  |  Posted in Marketing, Sales, Strategy

Mark Mitchell is Crazy

A friend who works for one of the larger building materials companies called me recently to share a story she thought I’d like to hear. She was in a meeting with…

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  |  Posted in Sales, Strategy

Building Material Balance Sheet Problems

The obsession with the balance sheet and making their numbers every three months hurts many building materials companies. It makes them an easy target for stolen sales and stolen customers….

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