Residential
Dealers with showrooms, such as kitchen and bath dealers, are a combination of retailer and contractor that require a special approach from building material manufacturers. 3 steps to success with…
There is no other industry as dependent on the channel as the building materials industry. Yet time and time again building material marketers and their agencies ignore this reality. They…
It always amazes me how many building material brands that sell products for home improvement take a wait-and-see approach to marketing. Let’s WAIT for the homeowner to decide they need…
Every spring, in most communities, there is an annual House & Home or Garden & Home Show. These shows attract thousands of homeowners who are looking to spend money improving…
Whenever a market comes back, it changes. Most companies act as if it will return to how it functioned in the past. They are then surprised when it changes and…
