Public Relations

  |  Posted in Public Relations, Sales

Hurricanes and Building Materials Companies

One frequent mistake that building materials companies make is looking at the whole country like it was one big market. It simply isn’t. And when you step back and look…

Read full article

  |  Posted in Public Relations, Smart

SMART – Home Depot

I’ve written before that a natural disaster is an opportunity for building materials companies that goes well beyond the sales of materials to rebuild. There’s an opportunity to show who…

Read full article

  |  Posted in Public Relations

Lessons From Carrier

Many building materials companies have seen that “Made in America” is a nice thing to say that seldom results in additional sales.  Customers will claim they prefer products that are “Made…

Read full article

  |  Posted in Public Relations

Disasters Create Building Product Opportunities

Living in Boulder, Colorado, I recently got to experience a natural disaster first hand, a terrible flood.  I also watched first hand how building material suppliers reacted and saw many…

Read full article

  |  Posted in Public Relations

How to Sell a Lot of Faucets

This article from the New York Times is going to sell a lot of faucets.  It’s going to inspire people to consider a faucet when they hadn’t been thinking about…

Read full article

  |  Posted in Home Improvement, Public Relations, Sales

Stop Preaching to the Home Improvement Choir

Most building product manufacturers, who sell into the home improvement market, are missing a of lot sales.  They focus on those homeowners who are most likely to take on a…

Read full article

Sign Up for the Whizard Strategy Newsletter

Weekly Advice To Grow Your Sales to
Architects, Builders, Dealers, Contractors and Distributors

Thanks for signing up for our newsletter. Every few weeks, I’ll be sharing insights about building materials sales and marketing and how to grow your sales.

Please check your email and confirm your subscription.



ERROR: 8 - CURL error: Could not resolve host: