Public Relations

  |  Posted in Public Relations

Lessons From Carrier

Many building materials companies have seen that “Made in America” is a nice thing to say that seldom results in additional sales.  Customers will claim they prefer products that are “Made…

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  |  Posted in Public Relations

Disasters Create Building Product Opportunities

Living in Boulder, Colorado, I recently got to experience a natural disaster first hand, a terrible flood.  I also watched first hand how building material suppliers reacted and saw many…

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  |  Posted in Public Relations

How to Sell a Lot of Faucets

This article from the New York Times is going to sell a lot of faucets.  It’s going to inspire people to consider a faucet when they hadn’t been thinking about…

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  |  Posted in Home Improvement, Public Relations, Sales

Stop Preaching to the Home Improvement Choir

Most building product manufacturers, who sell into the home improvement market, are missing a of lot sales.  They focus on those homeowners who are most likely to take on a…

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How Can Vipers Help Home Improvement Sales?

The Wall Street Journal has done it again with an over-the-top housing feature, a million dollar garage.  Most building product manufacturers don’t see what these millionaire housing features have to…

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  |  Posted in Public Relations

The Problem with Building Material Public Relations

Most building material companies are missing a real opportunity to use the power of public relations to grow their sales.  It continues to amaze me how simple and inexpensive it…

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