Online Copy

  |  Posted in Online Copy, Website

Moment in Time for Building Materials Online

The pace of change in our personal lives and in the building materials industry can be overwhelming. Every day, it seems like the things we could count on yesterday are…

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  |  Posted in Online Copy

SEO For Building Materials

This is a transcription of my podcast.  As this is a transcript, you’ll have to deal with any grammar, typo or punctuation issues. It’s more like two friends having a…

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  |  Posted in Online Copy

Content Marketing is Dead in Building Materials

As with all things online, they are constantly changing.  Just when you figure out Facebook and Twitter, along comes Instagram, SnapChat, Houzz, Pinterest and more.  With the building materials industry…

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  |  Posted in Online Copy

10 Common Problems with Building Materials Websites

Having a website is a necessity for your company in today’s digital world. Having an effective web presence is critical to your success as your customers now see your website…

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  |  Posted in Online Copy, Socia Media

A Critique of Siding Brands Online

At my last building materials workshop, I teamed up with two of the guest speakers to audit the online performance of each attendee. We had a lot of fun giving…

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  |  Posted in Marketing, Online Copy

Content Marketing for Building Materials

Content marketing for building materials manufacturers works just like all other B2B marketing today where educating the buyer becomes the top priority. The reason dispensing information to buyers is important…

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