New Product

  |  Posted in New Product

GP Shows How Not to Introduce a New Building Product

More than half of new products fail. And that includes products from respected consumer companies who are viewed as marketing experts with a lot of experience introducing new products. With all the…

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  |  Posted in New Product

Security is the New Green in Building Materials

As Green building becomes more mainstream, the new Green may be Home Security. For building materials companies, the growing interest in security can be a significant opportunity. With constant media reminders of…

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  |  Posted in New Product

We’re Not Ready for Smart Homes

The capability developing in the world of technology has been dazzling. Soon, everything electronic in our lives will, in theory, be addressable by its own internet (IP) address. Our homes,…

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  |  Posted in New Product

Aging In Place A Building Materials Opportunity

It’s a fact that people change as they get older. Eventually, their bodies start giving out and they can’t quite get around like they used to in the past. Unfortunately,…

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  |  Posted in New Product

How to Develop a Building Materials Market

Converting a market to a new product is probably the most challenging task a building materials manufacturer can take on.  While you may have a better product, if the customer…

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  |  Posted in New Product, Strategy

Nerds Coming To Building Materials

I have noticed a strange phenomenon over the last few months.  I have been getting calls from people using terms like: “Next Round of Investment” and “Angel Investors.”  Two other words…

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