Marketing
As Environmental Messages Have Lost Appeal Building Materials Should Focus on Other Strengths A few years ago, every building material, like every other product, was attempting to make green products,…
As a building materials sales and marketing consultant, it’s my job to point companies in the right direction. I will spend time studying your sales and marketing efforts. I will…
I recently asked three building material manufacturers about the results of their trade show efforts. All three told me they had a lot of traffic and interest but six months…
Most building materials are sold following the Business-to-Business (B-to-B) model. I find that this is not very effective for long-term success. A better model for selling building materials is Business…
Multifamily construction is a big market that continues to grow. Most building materials manufacturers aren’t aggressively pursuing multifamily and don’t know how. Manufacturers believe if a multifamily project uses their…
Typical building material market research usually gives you back very expected results. The results are limited to what customers view as possible. If you ask a contractor what a manufacturer…
