Advertising

  |  Posted in Advertising, Home Improvement, Remodel

Affordable Home Improvement Advertising

It always amazes me how many building material brands that sell products for home improvement take a wait-and-see approach to marketing.  Let’s WAIT for the homeowner to decide they need…

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  |  Posted in Advertising, Marketing

Problems with Building Product Ad Agencies

“We love our agency, we just wish they understood our business.” This is a quote I frequently hear from building material manufacturers. Here is why this happens: 1.   Unless they…

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