Ad Agency

  |  Posted in Ad Agency

Building Materials Ad Agency Account Managers

I grew up around the advertising business.  My father was either the advertising manager of a company, like Cooper Tires or he had his own successful agency. While I had…

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  |  Posted in Ad Agency, Marketing

Should Hanley Wood Have a Recount?

As our politicians demand recounts and make claims of cheating, maybe we shouldn’t be surprised when questionable outcomes enter the building materials industry. There is not enough recognition of building…

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  |  Posted in Ad Agency, Marketing

Is it Time to Fire Your Agency?

While there are a few good client/agency relationships in building materials, I find the majority of them are not very strong. The result is that the client doesn’t get the…

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  |  Posted in Ad Agency

Building Material Ad Agency Directory

Building material manufacturers frequently ask me to recommend advertising agencies with building material experience. I have compiled a list of agencies that I share with them.  I thought it might…

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  |  Posted in Ad Agency

Smaller Building Material Manufacturers Frequently Abused

When I deal with smaller building material manufacturers I find frequently find a creative firm has abused them.  When I say abused, I mean they spent a lot of money…

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