Home Improvement
The home improvement industry tends to look at homeowners as their target market. However, as the US housing market evolves, there is a new and growing market for the home…
It’s that time of year when retailers and manufacturers are blasting us with advertising to buy their products as gifts. Big screen TVs, clothing, jewelry and more. Even automobiles are…
If you want to grow your home improvement product sales, you need your dealers and contractors to go where the customers are. A great place to find homeowners is shopping…
The building products industry continues to miss the sales opportunities that women represent. It’s easy to miss the tremendous amount of power that women have in the industry because it’s…
If you want to sell more home improvement products, you have to get in front of more prospects. I frequently see larger home improvement contractors such as Sears with a…
Most building product manufacturers, who sell into the home improvement market, are missing a of lot sales. They focus on those homeowners who are most likely to take on a…
