For many products, like commercial roofing, the repair/replacement market is a larger opportunity than new construction. The facilities manager is a key but very challenging audience you need to reach….
The channel is especially important in the commercial building materials market. The owner or end user is even more unlikely to worry about an individual product than a residential homeowner….
Design Build is the fastest growing segment of commercial construction. Despite this, most building material manufacturers have not changed their marketing and sales practices to meet the needs of the…
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